Urban Contracting & Arborist

Contractor & arborist - website, marketing & digital presence
Your digital front office.
We build brands, high-performance websites, search systems, AI tools, and custom software designed to work together as one system.
What we do
Fast custom websites with clean layouts, real hierarchy, and calls to action that turn visitors into calls and quote requests.
Search-focused page architecture, internal links, metadata, and technical cleanup so Google and AI engines can find, read, and cite you.
Visual direction, typography, colour, and logo systems that make a growing business look established from the first impression.
Client portals, dashboards, estimators, APIs, and internal tools built around the way the operation actually runs.
Missed-call text-back, instant follow-up, booking flows, and review requests so enquiries never sit in a dead inbox.
Now broadcasting
Channels
Website portfolio preview
These are the live sites, running inside this page. Scroll them, click through them, open them. Nothing here is a screenshot.

Contractor & arborist - website, marketing & digital presence

Roofing contractor - website, digital presence & lead capture
Systems
Launch premium websites that load fast and convert.
Build search structures Google and AI engines can crawl, understand, and reward.
Create automation systems that remove repetitive business friction.
The problem
A brochure tells people you exist. A system captures the enquiry, answers it in seconds, books the job, and shows you what it was worth. We build the second one, with service pages, local search structure, schema, proof, and a clear next step on every page.
— Seann MacDougall, founder. I ran contracting crews before I built software, so the systems are designed around the end of a 10-hour day, not a marketing deck.
Who we help
Win the search, catch the call, and follow up while the customer is still deciding. Our deepest specialization.
→A local presence that outranks the franchise down the street, and a booking path that works after hours.
A credible site, clear intake, and automated scheduling, so admin time stops eating billable time.
Product sites, dashboards, and full-stack builds from someone who ships real platforms, not just brochureware.
→An owned home base with commerce, content structure, and analytics, not just a link in a bio.
Estimators, portals, and internal software shaped around how the operation actually runs.
→Process
01
Find the gap.
02
Make it premium.
03
Wire the system.
04
Grow traffic and trust.
Portfolio
Client work
Contractor & arborist - website, marketing & digital presence
View live site →Client work
Roofing contractor - website, digital presence & lead capture
View live site →Platform built
ekkOS - corporate presence for an AI platform
View live site →Platform built
ekkOS - AI infrastructure & developer platform
View live site →Platform built
Posterior - full-stack product platform
View live site →Platform built
prxy.monster - custom digital product
View live site →Client reviews
Real reviews only, published with permission.
The communication was great, the turnaround was incredibly fast, and the price was more than fair. They delivered a website I'm genuinely proud to have representing my business.
905 Roofing Inc
Roofing contractor · Durham Region & GTA
Running a business keeps us busy - having someone who consistently creates quality content and keeps our pages active has been a huge help. Professional, reliable, and great to work with.
Urban Contracting & Arborist Inc.
Contracting & arborist · Durham Region
Guides
Pricing guide
An honest 2026 breakdown of what roofers, HVAC companies, and plumbers actually pay, and what drives the price up or down.
Read the guide →AI search
What GEO, AEO, and AI Overviews optimization actually involve, and what nobody can honestly guarantee.
Read the breakdown →Products
Our own AI receptionist. It catches after-hours calls, qualifies the job, books it, and reports what the call was worth.
See Catchline →FAQ
No jargon, no upsell. If something here isn't covered, the contact form is the fastest way to ask.
No. Websites are one part of the system. We also help with branding, SEO, marketing, automations, CRM setup, custom tools, and ongoing support.
Yes. We can redesign, rebuild, optimize, or add new features to an existing website.
Yes. We can provide maintenance, updates, reporting, SEO support, automations, and ongoing digital improvements.
Yes. We can build calculators, estimators, dashboards, booking systems, forms, client portals, and integrations.
Yes. Mac Digital works well with contractors, trades, service companies, creators, startups, and small businesses.
Submit the project form with your business details, goals, and the type of help you need. We will review it and follow up with a clear next step.
Pricing, before you ask
Real numbers in plain language, no jargon and no email gate. The guide uses the same pricing model we scope real work with, so the range you read is the range we would start from.
See the cost guideFree · no signup · under a minute
Websites start at
CA$1,200
A full business site with local search
CA$2,200 – CA$3,900
See the work, read the pricing, or start a project with Mac Digital.
Contact
Send the current site, business goal, timeline, and the system you want behind the next inquiry.
[email protected]